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How we operate

Over the last few years, we have developed an iterative approach based on design thinking to develop destinations or regions.

 

In a six-part process, we first try to understand the factors on site and observe the people and their needs. We process these findings in internal synthesis workshops and prepare them in a rough concept. We submit the rough concept to a first round of consultation and develop a mountain bike strategy based on the feedback.

 

The exact results and outputs differ from project to project, because we try to deliver the most suitable and best results for each region. And depending on the initial situation and needs, these can vary from basic clarification of responsibilities to a 10-year development plan.

understand
Acquiring the basics, specialist knowledge
INPUT
economic analysis / tourism analysis / global trends / field assessment / spatial planning analysis / foundation studies

OUTPUT
Data points / overview maps
observe
Seek dialogue with stakeholders involved
INPUT
Workshops / Participation Processes / 1:1 Conversations

OUTPUT
Stakeholder analysis / Pains & Gains / Needs analysis
synthesis
Generating new ideas
INPUT
internal workshops

OUTPUT
New ideas / potential customer journeys / SWOT analysis
rough concept
Development of a first strategy
INPUT
Synthesis

OUTPUT
Suggestions internal organisation / responsibility of deliverables and processes / schematic map / rough concept / personas / draft business model
feedback
Obtain feedback on the rough concept
INPUT
Rough concept

OUTPUT
Feedback from locals / authorities / etc.
Strategy
Elaborate rough concept in detail
INPUT
Rough concept / feedback

OUTPUT
Elaboration of business model / concrete suggestions internal organisation / business model / communication channels / specific proposals for action / implementation planning / cost estimate / trail network / target group definition and much more

Questions about our approach?

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