Project · Planning · Zermatt
Black grouse: raising awareness in Zermatt
“We like it slow, Dude”: how a campaign speaking riders’ language protects a black grouse habitat without bans.
Key facts
| Client | Municipality of Zermatt |
|---|---|
| Region | Zermatt (CH) |
| Time frame | 2017 |
| Services | Visitor guidance and awareness measures |
| Stakeholders | Municipality of Zermatt, Canton of Valais (Department of Transportation, Construction, and the Environment |
Project description
Starting point
The descent from Schwarzsee to Stafelalp was popular with mountain bikers but passed through a highly sensitive black grouse habitat. Bans had not worked.
Our contribution
Bikeplan focused on awareness rather than bans, addressing mountain bikers in their own language. The campaign also targeted scooter riders and hikers. An information sign let the black grouse speak for itself: “We like it slow, Dude – Thanks Bro!”
Results and impact
- Awareness campaign for mountain bikers, scooter riders, and hikers
- Information sign with a clear, humorous message
- The trail is now rarely ridden; visitor guidance works without bans